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In 1960, George Sperling Modified McDougall's Method of __________ by Introducing

question 175

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In 1960, George Sperling modified McDougall's method of __________ by introducing the __________.


Definitions:

Content Analysis

A research technique for systematically analyzing communication content by coding and counting frequencies of certain words, themes, or concepts.

Qualitative

A research approach based on the use of language rather than numbers to understand and report human behavior.

Manifest Content

The explicit or surface content of a communication or text, as opposed to its latent or underlying meanings.

Content Analysis

A research technique used to systematically analyze texts or media content to quantify patterns, themes, or biases.

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