Mental Representations of Visual Stimuli Are Referred to as _________

question 59

Multiple Choice

Mental representations of visual stimuli are referred to as _________ that are held in the sensory register called __________ memory.

• A)icons; iconic
• B)echoes; echoic
• C)icons; short-term
• D)echoes; short-term

---

Definitions:

Endearing

Having qualities that make someone or something lovable or attract positive feelings.

Decoding Process

Receipt and translation of information by the receiver.

Conversion

The process of turning prospects into actual customers by influencing them to take a desired action, such as making a purchase.

Mirroring

When people take part in similar actions at relatively the same time (i.e., within three to five seconds).