Which of the Following Utilizes the Central Route to Attitude

question 29

Multiple Choice

Which of the following utilizes the central route to attitude change?

• A)A commercial for a lawnmower emphasizing its power and various cutting abilities.
• B)A commercial showing several good-looking, well-dressed people having a good time around a car.
• C)All of these.
• D)An ad showing a young woman in a swimsuit riding a lawnmower and waving to someone.

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Definitions:

Profitable Product

An item that brings in more income than the expenses related to its production and sale.

Contribution Margin

The amount remaining from sales revenue after variable costs have been subtracted, which contributes to covering fixed costs and generating profit.

Selling Price

is the amount a customer pays to purchase a product or service.

Annual Production

The total quantity of goods or services produced by a company or facility within a one-year period.