What Is a Type of Persuasive Communication That Attempts to Influence

question 41

Multiple Choice

What is a type of persuasive communication that attempts to influence behavior by arousing fear instead of rational analysis?

• A)a central approach
• B)a two-sided argument
• C)a fear appeal
• D)an appearance appeal

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Definitions:

Opinion

A belief or judgment formed about something, not necessarily based on fact or knowledge.

Customer Benefit

The perceived value or advantage that a consumer gains from using a product or service.

Shock Approach

A strategy in marketing or communication that uses surprising or startling information to capture attention and provoke a response.

Opinion Approach

A sales technique that involves asking for the prospect's opinion to engage them and build rapport.