Examlex
When analyzing color in film,scholars recognize that red is the universal symbol for danger.
Central Route
A method of persuasion that involves deeply processing the content of a message, focusing on logic and arguments.
Elaboration Likelihood Model
A theory explaining how people process persuasive information, either through deep, critical thinking (central route) or superficial cues (peripheral route).
Prejudice
A preconceived opinion or bias against an individual or group without sufficient information or experience.
Discrimination
Unfair or prejudicial treatment of individuals based on their attributes such as race, age, or gender.
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