Richard Dyer Argues That a Star's Image Is Constructed Across

question 12

Essay

Richard Dyer argues that a star's image is constructed across four different pub?lic arenas.What are those "arenas"?

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Definitions:

Private Label Brands

Products manufactured by one company for sale under another company's brand, typically retailer brands that are positioned as lower-cost alternatives to national brands.

Manufacturer Brands

Brands that are managed and owned by the manufacturer.

BrandAsset Valuator

A strategic tool for measuring a brand’s power and value, based on differentiation, relevance, esteem, and knowledge.

Brand Equity

The value the firm derives from consumers’ positive perception of its products.