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Mr.Speaker was diagnosed with _____, according to the opening story in Chapter 3 of the textbook.
Nondurable Goods
Items that are consumed or wear out rapidly and are expected to last for a short period, such as food, paper products, and most consumer goods.
Durable Goods
Products that are not consumed or destroyed in use and thus have a long life-span, such as cars and appliances.
Marketing Actions
Specific steps or strategies undertaken by companies to promote and sell products or services to target audiences.
New Product Development
A process used by companies to conceptualize, design, develop, and finally launch a new product in the market.
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