Which Group of People Comprises the Bulk of Consumers

question 81

Multiple Choice

Which group of people comprises the bulk of consumers?

• A) the wealthy, because their wealth allows them to do so
• B) women, because they are typically responsible for buying necessities for the household and everyone in it
• C) males, because their incomes are higher than women's incomes
• D) children, because their needs are so great and because college bills are high
• E) the elderly, because their numbers are increasing and because many of them purchase a large amount of health care

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Definitions:

Target Markets

Target markets are specific groups of potential customers that a business aims to attract and serve with its products or services.

Output-Related

Pertaining to the results or outputs generated by a process, system, or organization.

Units Sold

Refers to the total quantity of products that have been sold within a specific time period.

Sales Objective

A goal or target set by a business or sales team to achieve within a specific period, often quantified by sales volume or revenue.