List and Describe the 4 Steps Involved in Responding to a Crisis

question 9

Essay

List and describe the 4 steps involved in responding to a crisis.

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Definitions:

Product Characteristic

Features or attributes that define a product, distinguishing it from competitors and influencing consumer decisions.

Prepurchase Trial

An opportunity for consumers to try out a product or service before committing to a purchase, often used to reduce risk and increase customer confidence.

Convenience

The quality of being suitable, easy, or handy to use, often enhancing ease of use, saving time, or effort in the context of products, services, or activities.

Consumer Electronics

Electronic equipment intended for everyday use by individuals, such as smartphones, TVs, and laptops.