Electronic Coughing Describes the Attention-Grabbing Behavior of Agencies That Go

question 77

True/False

Electronic coughing describes the attention-grabbing behavior of agencies that go out to consumer environments and boast about how great a brand or item is in order to spread the word.

---

Definitions:

Principal

The original sum of money borrowed or invested, excluding any interest or dividend.

Agent

An individual or entity authorized to act on behalf of another in financial or legal matters.

Shareholder

An individual or entity that owns shares in a corporation, thus holding a portion of the corporation's equity.

Triple Bottom Line

A framework or theory that recommends that companies commit to focusing on social and environmental concerns just as they do on profits, encapsulating people, planet, and profit.