A Method of Doing Business by Which a Company Generates

question 42

Multiple Choice

A method of doing business by which a company generates revenue to sustain itself and achieve its goals best describes

• A) strategic plan.
• B) mission statement.
• C) business model.
• D) marketing plan.

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Definitions:

Limited Problem Solving

A decision-making process used for purchases that require a moderate amount of deliberation and are typically familiar to the consumer.

Habitual Decision

The process of making choices automatically based on past behaviors and routines without considerable thought.

Purchase Decision

The process that leads a consumer from identifying a need or desire, through information search and evaluation of alternatives, to the buying action.

Information Search

The process individuals engage in to gather relevant information from various sources in order to make informed decisions or solve problems.