The B2C Business Model Used by QVC,Sharper Image,and Lands' End

question 62

Multiple Choice

The B2C business model used by QVC,Sharper Image,and Lands' End is

• A) direct marketing by mail-order companies.
• B) direct sales by manufacturers.
• C) pure-play e-tailers.
• D) click-and-mortar retailers.

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Definitions:

Opportunity Cost

The lost potential gain from other alternatives when one alternative is chosen.

Potential Benefit

The prospective advantage or gain that may be realized from a specific action or decision, often considered in planning and analysis.

Probability

A quantitative assessment of an event's probability, given as a number from 0 to 1.

Choosing

The act of selecting from a number of alternatives or possibilities.