Brand Communities Are a Common Feature of Communities and Forums

question 34

True/False

Brand communities are a common feature of communities and forums.

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Definitions:

Social Referencing

The process by which individuals look to others in their environment for cues on how to react or behave in uncertain situations.

Nonverbal Decoding

The ability to interpret and understand the meanings behind nonverbal cues, such as facial expressions and body language.

Social Smiling

The act of smiling in response to interacting with others, typically developing around two months of age in infants as a means of communication.

Nonverbal Encoding

The process of communicating information without the use of spoken words, through gestures, facial expressions, and body language.