Which of the Following Is a Word-Of-Mouth Method by Which

question 66

Multiple Choice

Which of the following is a word-of-mouth method by which customers promote a product or service by telling others about it?

• A) viral marketing
• B) vortal commerce
• C) social expression
• D) branded commerce

---

Definitions:

Customer Retention Programs

Strategies and practices designed to keep customers engaged and continuing to purchase from a business over time.

Lifetime Value

The total net profit attributed to a customer over the entirety of their relationship with a company.

Transaction-by-Transaction Basis

Evaluating or managing each transaction individually rather than considering overall performance over time.

Quick Response System

A supply chain management approach designed to speed up inventory replenishment and enhance efficiency.