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Personalization,behavioral Targeting,and Data Mining Are Three Key Issues Related to One-To-One

question 5

True/False

Personalization,behavioral targeting,and data mining are three key issues related to one-to-one marketing.


Definitions:

Credits

An accounting entry that either decreases assets or increases liabilities and equity on the company's balance sheet.

Debits

An entry recorded on the left side of a double-entry bookkeeping system that increases asset and expense accounts, and decreases liability, equity, and revenue accounts.

Journal

A chronological record of all the financial transactions of a business, used for the process of accounting.

Indenting

The process of setting text inwards from the margin to separate sections or emphasize parts of a document.

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