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Referencing the EC Consumer Behavior Model,which of the following is mostly controlled by the sellers?
Persona
The aspect of someone's character that is presented to or perceived by others.
Anima and Animus
Jungian archetypes representing the unconscious feminine side in men (anima) and the unconscious masculine side in women (animus), influencing their relationships and perceptions.
Shadow
In Jungian psychology, the aspect of personality that contains all the parts of oneself that one does not want to acknowledge or accept.
Self
The individual’s distinct sense of identity or personhood, often considered in concepts of self-awareness, self-esteem, and self-perception.
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