The Major Influential Factors Affecting Consumer Behavior Include

question 72

Multiple Choice

The major influential factors affecting consumer behavior include

• A) product/service factors.
• B) merchant and intermediary factors.
• C) personal characteristics.
• D) all of the above.

---

Definitions:

Accounting Equation

A fundamental principle in accounting that states assets equal liabilities plus equity, forming the foundation of double-entry bookkeeping.

Stockholder Investments

Funds or assets that shareholders provide to a corporation in exchange for ownership interest.

Equity

Equity represents the ownership value held in an asset or a business by its shareholders or owners, calculated as the difference between the value of the assets and the value of the liabilities.

Net Income

The total earnings of a company after subtracting all expenses, including taxes, from its total revenues.