The Process of Dividing a Consumer Market into Logical Groups

question 61

Multiple Choice

The process of dividing a consumer market into logical groups for conducting marketing research and analyzing personal information best describes

• A) market segmentation.
• B) market randomization.
• C) market selecting.
• D) one-to-one marketing.

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Definitions:

Electronic Communication

The transfer of information using electronic mediums such as email, social media, and online messaging platforms.

Bridal Salon

A specialized retail store that sells bridal wear, including wedding dresses and accessories.

Liquidate

To convert assets into cash or cash equivalents by selling them on the open market.

Channel Richness

The capacity to communicate and understand information between people and organizations.