A Marketing Method That Focuses on Building a Long-Term Relationship

question 26

Multiple Choice

A marketing method that focuses on building a long-term relationship with customers best defines

• A) one-to-one marketing.
• B) market segmentation.
• C) relationship marketing.
• D) collaborative marketing.

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Definitions:

Decentralization

The transfer of control and decision-making from a centralized entity to multiple lower-level entities, promoting autonomy and local decision-making.

Globalization

The integration of economy, trade, and finance on an international scale.

Self-Managing Team

a group of workers who are given the autonomy to manage themselves and make decisions within their areas of operation without traditional management.

Decisions

The act or process of making choices or selecting an option or direction from a set of alternatives, often involving a degree of judgment or assessment.