The Craft of Increasing Site Rank on Search Engines Best

question 3

Multiple Choice

The craft of increasing site rank on search engines best describes

• A) page conversion.
• B) analytical marketing.
• C) search engine optimization.
• D) collaborative placement.

---

Definitions:

Altruism

The selfless concern for the well-being of others without expecting any reward or benefit in return.

Egoism

An ethical theory that treats self-interest as the foundation of morality.

Reciprocity Principle

A social norm suggesting that people are likely to respond to actions with similar actions, contributing to cooperation and social exchange.

Compliance

Superficial, public and transitory change in behaviour and expressed attitudes in response to requests, coercion or group pressure.