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Travelocity's Initial Strategy Was to Concentrate on Airline Ticketing,hotel Booking,and

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Travelocity's initial strategy was to concentrate on airline ticketing,hotel booking,and selling advertisements on its Web site.This business model worked very well until the airlines eliminated travel agents' commissions and competitors entered the market successfully.


Definitions:

Conversion

The process of changing something from one form to another, in business often related to converting raw materials into finished goods.

Job and Process Costing

A combined accounting approach that assigns costs to individual units or batches (job costing) and tracks costs across processes for continuous production (process costing).

Predetermined Overhead

An estimate of the manufacturing overhead cost that will be applied to products based on a planned activity level, used for budgetary and costing purposes.

Manufacturing Overhead

The indirect costs associated with manufacturing, including costs related to the operation of the factory, such as utilities and salaries for supervisors.

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