One of the Strengths of EC Is the Ease with Which

question 13

Multiple Choice

One of the strengths of EC is the ease with which its adopters can reach a global population of consumers.However,EC-driven businesses must consider the critical elements affecting the value of EC across cultures.These elements include each of the following except

• A) delivery delays.
• B) perceived trust.
• C) consumer loyalty.
• D) political influences.

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Definitions:

Market Segmentation

The process of dividing a larger market into smaller groups, or market segments, based on meaningfully shared characteristics.

Marketing Resources

Various assets such as time, money, and human skills that a company allocates towards its marketing efforts.

Maximizes Profit

The strategic effort made by businesses to increase the difference between their revenues and expenses.

Ethical Concerns

Issues or situations that require individuals or organizations to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).