Examlex
In an organizational transformation
Cause-Related Marketing
A marketing strategy where businesses partner with non-profit organizations or causes to market a product or service with the aim of benefiting both parties.
Charitable Giving
The act of donating money, goods, or time to nonprofit organizations or causes in order to help others or support societal welfare.
Sponsorship
Involves providing funds for a sporting or cultural event in exchange for a direct association with the event.
Consumer Rights
Legal entitlements that protect buyers of goods and services, ensuring they are treated fairly and safeguarded against fraudulent or unfair practices.
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