Describe the Three Categories That Comprise Anthony's Taxonomy of Management

question 18

Essay

Describe the three categories that comprise Anthony's taxonomy of management.

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Definitions:

Retail Atmospherics

The use of physical elements in a retail space to influence consumers' mood, behavior, and perceptions to enhance shopping experience.

Sensory-based Stimuli

Stimuli that are specifically designed to engage one or more of the senses (vision, hearing, taste, smell, and touch), often used in marketing and user experience design to influence behavior and perception.

Shopping Enjoyment

The pleasure or satisfaction derived from the experience of shopping, which can influence consumers' purchasing behaviors and preferences.

Artificial Intelligence

The simulation of human intelligence processes by machines, especially computer systems, including learning, reasoning, and self-correction.