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A Data Warehouse Can Support the Intelligence Phase by Continuously

question 22

Short Answer

A data warehouse can support the intelligence phase by continuously monitoring both internal and
external information,looking for early signs of problems and opportunities through a Web-based enterprise information portal called a(n)________.


Definitions:

Demographics

Information about the characteristics of human populations and segments, especially those used to identify consumer markets such as by age, gender, income, and education.

Demographic Segmentation

The division of a market into segments based on demographic factors like age, gender, income, education, or ethnicity to tailor marketing strategies.

"Mini-Ads"

Short, appealing advertisements aimed at capturing audience attention quickly, often used in digital or social media platforms.

Channel Surf

The action of quickly switching between channels on a television to find a desirable program to watch.

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