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If the Main User of a DSS Is Replaced by Another,less

question 66

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If the main user of a DSS is replaced by another,less knowledgeable user (in terms of the decision-making problem and environment),the DSS will generally be less effective.


Definitions:

Buyer's Desire

The specific needs or wants that potential customers have, which directly influence their purchasing decisions.

Disintermediation

The process of removing intermediaries or middlemen from a supply chain, typically to allow producers to sell directly to consumers.

Channel Conflict

A situation in which there is discord or disagreement among marketing channel members, such as manufacturers, wholesalers, and retailers, usually over goals, roles, or rewards.

Channel Member

An entity (e.g., manufacturer, distributor, retailer) that plays a role in the distribution and sale of goods and services in the supply chain.

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