Why Has Data Mining Gained the Attention of the Business

question 4

Multiple Choice

Why has data mining gained the attention of the business world?

• A) More intense competition at the global scale driven by customers' ever-changing needs and wants in an increasingly saturated marketplace.
• B) Consolidation and integration of database records, which enables a single view of customers and vendors.
• C) Significant reduction in the cost of hardware and software for data storage and processing.
• D) All of the above

---

Definitions:

Problem-Solving Ability

The capacity to identify solutions for complex issues or challenges through analysis, creativity, or systematic approaches.

Advertising Campaign

A series of coordinated promotional efforts designed to achieve specific marketing objectives.

Longer-Lasting Apparel

Clothing designed for durability and extended use, often focusing on high-quality materials and timeless design to reduce waste and environmental impact.

Technology

The application of scientific knowledge for practical purposes, especially in industry, where it encompasses processes, methods, or devices.