Business Analytics and Data Mining Provided 1-800-Flowers with All of the Following

question 42

Multiple Choice

Business analytics and data mining provided 1-800-Flowers with all of the following benefits except:

• A) More efficient marketing campaigns.
• B) Increased mailings and response rates.
• C) Better customer experience and retention.
• D) Increased repeat sales.

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Definitions:

Thesis Sentence

A statement in a piece of writing that introduces the main argument or point of view of the author.

Sign Post

An indication or guide that provides direction or information, either literally in the form of a physical marker or metaphorically in speech or writing.

Complete Sentence

A group of words that expresses a complete thought, typically containing a subject and a predicate.

Audience-centered

An approach to communication that tailors the message to the preferences, interests, and expectations of the intended audience.