Forward-Thinking Companies Like Ask

question 23

Multiple Choice

Forward-thinking companies like Ask.com,Scholastic,and St.John Health System are actively using Web mining systems to answer important questions of "Who?" "Why?" and "How?" The benefits of integrating these systems:

• A) are measured qualitatively in terms of customer satisfaction, but not measured using financial or other quantitative measure.
• B) can be significant in terms of incremental financial growth and increasing customer loyalty and satisfaction.
• C) have not yet outweighed the costs of the Web mining systems and analysis.
• D) can be infinitely measurable.

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Definitions:

Total Factory Overhead Cost Variance

The difference between the actual factory overhead costs incurred and the overhead costs that were expected or budgeted for a period.

Fixed Factory Overhead

The constant, recurring costs associated with operating a manufacturing facility, excluding variable costs such as direct labor and materials.

Volume Variance

The difference between the budgeted amount and the actual amount of goods sold, often analyzed to assess performance.

Volume Variance

A measure used in budgeting and financial analysis to quantify the difference between planned and actual volumes of production or sales.