Describe the Series of Three Steps in the Discovery-Driven Planning

question 64

Essay

Describe the series of three steps in the discovery-driven planning (DDP).

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Definitions:

Personal Selling

A direct form of marketing where sales representatives interact personally with customers to persuade them to purchase products or services.

Hunter Strategy

A proactive business approach focused on aggressively searching for and acquiring new clients or market opportunities.

Geographic Strategy

Strategic decisions and actions focused on selecting and serving specific geographic areas or locations to optimize business performance.

Lead Score Approach

An approach in marketing where potential clients are classified based on a scale showing how valuable each lead is perceived to be to the organization.