When the Marketing Objective Is to Establish a Relationship, Advertising

question 86

True/False

When the marketing objective is to establish a relationship, advertising is a more appropriate tool than personal selling.

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Definitions:

Depersonalization

A dissociative symptom in which one experiences a sense of unreality, detachment, or being an outside observer of one’s own thoughts, feelings, bodily sensations, or actions.

Derealization

A dissociative symptom in which one has a sense of unreality or detachment with respect to objects or other people in the environment, experiencing them as unreal, dreamlike, foggy, or distorted.

Dissociative Amnesia

A dissociative disorder characterized by sudden loss of memory for important autobiographical or personal information, which is not due to a neurological or other medical condition. Characterized by a sudden onset, typically in response to a traumatic event or extremely stressful experience, and by an equally sudden return of memory.