A Sales Force Is a Major Part of an Organization's

question 95

Multiple Choice

A sales force is a major part of an organization's integrated marketing communications mix (IMC) when:

• A)the channel system is very long and indirect to the end users.
• B)product trial by customers is unnecessary to make purchase decisions.
• C)the purchase decision is not a major one for the buyer.
• D)channel intermediaries need product and service training.
• E)selling price or quality provides an inadequate margin.