In Some Industries, Personal Selling Accounts for Most of the Promotional

question 106

Multiple Choice

In some industries, personal selling accounts for most of the promotional budget. This is true because:

• A)it has a wider reach than the mass media.
• B)it is not as expensive as other forms of communication.
• C)the average cost per sales call has decreased since 1980.
• D)the cost per sales call is lesser than the cost per message through other media.
• E)one sales call is not likely to be enough to close a deal.

Recognize the importance of security and privacy in digital communications.

Understand the role and functioning of networking hardware and services in connecting to the Internet.

Understand the translation methods for subsidiaries' financial statements.

Comprehend adjustments needed for financial statements prior to translation in hyper-inflationary economies.

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Definitions:

Long-Run Equilibrium

A state in which economic forces such as supply and demand are balanced over the long term, with all factors of production and markets adjusting fully to any changes.

Long-Run Cost Curve

A graphical representation that shows the minimum cost at which different quantities of output can be produced in the long run, highlighting economies and diseconomies of scale.

Industry Supply Curve

A graphical representation showing the relationship between the price of a good and the total output supplied by all firms in the industry.

Production Function

A mathematical model that describes the relationship between the quantities of productive inputs used and the amount of output produced.