Of All the Promotional Program Elements, Only Personal Selling Provides

question 31

Multiple Choice

Of all the promotional program elements, only personal selling provides the opportunity for:

• A)increased product awareness.
• B)the communication of detailed information.
• C)direct feedback.
• D)maintaining customer loyalty.
• E)low sales costs.

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Definitions:

Adopted

The action of legally taking another's child and raising it as one's own or the acceptance and implementation of a measure, idea, or proposal.

England

A country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental Europe.

Twin Deficits

The situation occurring when a country has both a current account deficit and a fiscal deficit, indicating excessive spending.

Trade Deficit

A situation where a country imports more goods and services than it exports, resulting in a negative balance of trade.