Which of the Following Statements Is True of Personal Selling

question 84

Multiple Choice

Which of the following statements is true of personal selling?

• A)Personal selling involves inexpensive forms of communication.
• B)For personal selling to be effective, the sales and promotions department should operate independently.
• C)Integrated marketing communication (IMC) tools are used in conjunction with personal selling to make it effective.
• D)In an integrated marketing communications (IMC) program, personal selling is a substitute for other promotional-mix elements.
• E)Personal selling is typically controlled by the advertising and promotions department.

---

Definitions:

Net Present Value

A financial metric that calculates the value of a series of cash flows by discounting them to their present value, used to assess the profitability of investments.

Cost of Capital

The return rate that a firm needs to achieve to cover the cost of generating funds in the marketplace, essentially what it must pay in order to use capital.

Living Standards

The level of wealth, comfort, material goods, and necessities available to a certain socioeconomic class or geographic area.

GDP Growth

An increase in a country's gross domestic product over time, indicating economic expansion.