Personal Selling Is the Most Appropriate Sales Method When

question 80

Multiple Choice

Personal selling is the most appropriate sales method when:

• A)the margin of sales is low.
• B)the channel system is relatively long.
• C)advertising media provide an effective link with market targets.
• D)features and performance of the products are relatively simple.
• E)final price is negotiated between buyer and seller.

Understand the personal qualities and conditions that contribute to creativity.

Examine the relationship between work progress, positive affect, and creativity.

Discuss challenges associated with the knowing-doing gap in implementing innovation.

Understand the basics of psychological research methods and their applications.

---

Definitions:

Dominant Message

The primary or most prominent message communicated to an audience, typically intended to influence or inform.

Phatic Function

One of Jakobson’s semiotic functions. Keeps participants in communication “on track” by establishing how communication will take place.

Semioticians Study

The examination of signs and symbols as significant elements of communication and the ways they are interpreted within cultural and social contexts.

Interpretation and Meaning

The process of explaining or providing the significance of something, such as data or events, often involving personal judgment or contextual analysis.