A Sales Force Is a Major Part of an Organization's

question 95

Multiple Choice

A sales force is a major part of an organization's integrated marketing communications mix (IMC) when:

• A)the channel system is very long and indirect to the end users.
• B)product trial by customers is unnecessary to make purchase decisions.
• C)the purchase decision is not a major one for the buyer.
• D)channel intermediaries need product and service training.
• E)selling price or quality provides an inadequate margin.

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Definitions:

Resources Owned

Assets or possessions that are held by an individual, an organization, or a country.

Proprietorship

A business owned and operated by a single person, making it the simplest form of business ownership.

Business Owned

Refers to entities such as companies or enterprises that are possessed and controlled by one or more persons or other businesses.

Economic Entity Assumption

An accounting principle that treats a business as separate from its owners, allowing for independent financial statements.