Examlex
Which of the following terms is most closely associated with relationship marketing?
Marriage Market
A process in which prospective spouses compare the assets and liabilities of eligible partners and choose the best available mate.
Calling
A deep sense of purpose or strong inner impulse toward a particular course of action, especially in a career or vocational path.
Mutual Attraction
A reciprocal sense of physical or emotional appeal experienced between two or more individuals.
Social Exchange Theory
A theory suggesting that human relationships are formed based on a subjective cost-benefit analysis and the comparison of alternatives.
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