Adoption of a Customer Relationship Management (CRM) Approach Will Require

question 67

Multiple Choice

Adoption of a customer relationship management (CRM) approach will require sales managers to:

• A)reduce the role of direct marketing.
• B)decrease their reliance on websites as strategic marketing tools.
• C)decrease the use of traditional sales strategies.
• D)focus less on building long-term collaborations.
• E)focus less on building relationships based on trust.