Marketers Often Use Mass Communications as an Alternative to Personal

question 108

Multiple Choice

Marketers often use mass communications as an alternative to personal selling. Which of the following is a reason for this?

• A)Need for personalized communication
• B)High cost per sales call
• C)Low success rate of personal selling
• D)Need for tailored marketing messages
• E)High level of distraction in personal selling

---

Definitions:

Corporate Philanthropy

The act of a corporation donating some of its profits or resources to charitable causes as part of its CSR (corporate social responsibility) initiative.

Corporate Taxes

Taxes imposed on the income or profit of corporations by the government.

Paying

The act of giving money in exchange for goods, services, or to settle debts.

Green Product

Goods that are environmentally friendly or less harmful to the environment, often made from sustainable resources or employing eco-conscious production methods.