At Which Stage of the Response Hierarchy Is Personal Selling

question 12

Multiple Choice

At which stage of the response hierarchy is personal selling least likely to be useful?

• A)Product awareness
• B)Demonstration
• C)Product trial
• D)Product purchase
• E)Order-getting

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Definitions:

Market-To-Book Ratio

A financial ratio used to compare a company's current market price to its book value, providing insight into the value the market places on a company’s equity.

Return On Equity

A financial ratio that measures the profitability of a corporation in relation to stockholders' equity, indicating how well the company uses investments to generate earnings growth.

ROCE

Return on Capital Employed; a financial ratio that measures a company's profitability and the efficiency with which its capital is used.

Financial Flexibility

The ability of an organization to adapt its financing and investment strategies in response to changes in the marketplace or its own operations.