An Organization Wants to Screen Leads and Qualify Potential Buyers

question 23

Multiple Choice

An organization wants to screen leads and qualify potential buyers before salespeople call on them. Which of the following is the most cost efficient method to do this?

• A)Increase advertising in mass media.
• B)Use alternate channels such as retailing.
• C)Appoint external consultants to screen leads.
• D)Use direct marketing techniques such as telemarketing.
• E)Hire highly qualified salespeople who can convince prospective customers.

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Definitions:

Groupitis

A derogatory term referring to the overemphasis on team or group work, sometimes at the expense of individual contributions or efficiency.

Customer Structure

An organization structure that groups together people and jobs that serve the same customers or clients.

Consumer Products Industry

The sector of the economy that manufactures and sells goods used by the general public, ranging from food and beverages to electronics and household items.

Geographical Structures

Organizational structures that group activities based on geographical regions or territories.