There Is a Consensus Among All Groups That Advertising

question 68

Multiple Choice

There is a consensus among all groups that advertising:

• A)does not create false needs in consumers.
• B)attempts to discourage materialism in society.
• C)has a more positive social influence than a negative one.
• D)is an important social influence agent.
• E)minimizes stereotypes about people and groups.

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Definitions:

Borne

Carried or transported by the thing specified; often used to indicate who bears the responsibility for paying costs or charges.

Chattel

Personal property that can be moved from one place to another, such as furniture or vehicles.

Intangible Personal Property

Property that does not have a physical presence but holds value, such as patents, copyrights, trademarks, and financial assets.

Substance

A fundamental or essential component of a matter; often refers to the material from which something is made.