Which of the Following Statements Is True of Policies and Procedures

question 47

Multiple Choice

Which of the following statements is true of policies and procedures established for industry self-regulation by the Advertising Self-Regulatory Council (ASRC) ?

• A)The Children's Advertising Review Unit (CARU) reviews advertising directed to children between the age of 12 and 16.
• B)The National Advertising Division of the Council of Better Business Bureaus (NAD) examines advertising claims in direct-response advertising.
• C)The Electronic Retailing Self-Regulation Program (ERSP) examines all advertising claims excluding infomercials and home shopping channels.
• D)The National Advertising Division of the Council of Better Business Bureaus (NAD) is staffed primarily by attorneys.
• E)The Electronic Retailing Self-Regulation Program (ERSP) reviews advertising claims that are local in scopE.Staffed primarily by attorneys, National Advertising Division of the Council of Better Business Bureaus (NAD), Children's Advertising Review Unit (CARU), and Electronic Retailing Self-Regulation Program (ERSP) review advertising claims that are national in scope.

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Definitions:

Carl Rogers

An influential American psychologist who developed client-centered therapy and emphasized the importance of a positive self-concept.

Affiliation Motivation

A psychological concept referring to the drive to relate to people on a social basis.

Neuroscience

The scientific study of the nervous system, aiming to understand the biological basis of behavior, thought, and emotion.

Unconscious

The part of the mind that houses thoughts, memories, and desires not within the realm of conscious awareness, influencing behavior and perceptions.