If an Advertiser Refuses to Comply with Rulings Made by the National

question 31

Multiple Choice

If an advertiser refuses to comply with rulings made by the National Advertising Review Board (NARB) , the NARB is most likely to:

• A)order the advertiser to stop running the ad.
• B)refer the case to an industry trade association.
• C)refer the matter to an appropriate federal agency.
• D)impose a fine.
• E)lodge a class action suit for customers who have been in some way negatively affected by the ad.

---

Definitions:

Habituation

A psychological learning process wherein there is a decrease in response to a stimulus after repeated exposures, signifying an adaptation or getting used to the stimulus.

Sensitization

An increased reaction to a stimulus following repeated exposures to it.

Classical Conditioning

An educational method where a connection is made between a stimulus in the environment and one that occurs naturally, resulting in a conditioned response.

Stimuli

Physical or chemical changes in the external or internal environment that evoke a response from a living organism.