Which of the Following Statements Is True of Online Behavioral

question 62

Multiple Choice

Which of the following statements is true of online behavioral advertising (OBA) ?

• A)OBA permits only those advertisements that provide detailed information about an advertiser's products and services.
• B)Companies engaged in OBA are monitored by the Federal Trade Commission (FTC).
• C)OBA is based on the seven Self-Regulatory Principles for Electronic Retailing.
• D)OBA uses information collected across multiple unaffiliated websites to predict a user's preferences.
• E)OBA is regulated by the Electronic Retailing Self-Regulation Program (ERSP).

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