A Very Frustrating, and Often Expensive, Scenario for Both an Agency

question 7

Multiple Choice

A very frustrating, and often expensive, scenario for both an agency and its client occurs when:

• A)a commercial is rejected at the storyboard stage.
• B)a commercial that was rejected at the storyboard stage is accepted at the final stage.
• C)a commercial is rejected for reasons such as sex, politics, and religion.
• D)a commercial is approved at the storyboard stage but then is rejected after it is produced.
• E)a commercial is rejected at the idea-generation stagE.A very frustrating, and often expensive, scenario for both an agency and its client occurs when a commercial is approved at the storyboard stage but then is rejected after it is produced.

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Definitions:

Marginal Cost

The increase in total production costs from making one additional unit of a product or service.

Producing Unit

An individual entity, such as a factory or company, involved in the production of goods or services.

Marginal Revenue

The additional income received from selling one more unit of a good or service.

Selling Unit

A specific quantity or configuration of a product that is made available for sale to consumers.