The Federal Trade Commission (FTC) Program That Requires an Advertiser

question 94

Multiple Choice

The Federal Trade Commission (FTC) program that requires an advertiser who is found guilty of deceptive advertising to run additional advertising to remedy the deception or misinformation contained in previous ads is known as:

• A)the fairness doctrine.
• B)ad substantiation.
• C)affirmative disclosure.
• D)corrective advertising.
• E)the puffery dogma.

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Definitions:

Inner Traits

Inherent characteristics or qualities that contribute to an individual's personality and behavior.

Social Comparison

The process of evaluating one's abilities, achievements, and attributes by comparing oneself to others.

Peer Review

An evaluation process involving the assessment of work, such as academic articles or research proposals, by others who are experts in the same field to ensure quality and validity.

Abilities

The skills and competences that an individual has acquired through practice, learning, or direct innate capability.