Examlex
A centralized approach to organizing for international advertising is not suitable when market and media conditions are similar from one country to another.
Expense
An outflow of cash or other valuable assets from a person or company to another entity in exchange for goods or services or as a cost for generating revenue.
Capitalize
To record a cost as an asset, rather than an expense, delaying the recognition of the expense over time through depreciation or amortization.
Trademarks
Distinctive signs or symbols used by a business to identify and differentiate its products or services from those of others.
Intangibles
Non-physical assets possessed by a business, such as patents, trademarks, and copyrights, which have value due to the rights or information they convey.
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