Unlike Advertising, Which Can Be Conducted on a Global Basis

question 75

Multiple Choice

Unlike advertising, which can be conducted on a global basis, sales promotion:

• A)must refrain from including sales contests in global markets.
• B)is unaffected by the rise of global brands.
• C)must be adapted to local markets.
• D)must adopt consolidation.
• E)is restricted to developed countries.

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Definitions:

Criminal Conduct

Behavior that violates laws and is punishable by the state or other jurisdiction.

Civil Lawsuit

A legal dispute between two or more parties seeking monetary damages or specific performance rather than criminal sanctions.

Tort

A civil wrong or injury that leads to legal liability, allowing the injured party to seek compensation for damages caused by the tortfeasor.

Exploitation

Also referred to as financial abuse, it is the unauthorized or improper use of the resources of an elder for monetary or personal benefit, profit, or gain. Examples include forgery; misuse or theft of money or possessions; use of coercion or deception to surrender finances or property; or improper use of guardianship or power of attorney.